Type of website promotion comes from the mushrooming field of social media, in which people are encouraged to interact with each other, and respond to each other’s blog postings and comments.

Strip out the common words, leaving just the meaty keywords and phrases and insert those into the keywords. Search engines are looking for clues to the focus of your webpage. When they see words hyperlinked in your body text, they consider these potentially important, so hyperlink your important keywords and key phrases. You want search engine robots to find all the pages in your site. JavaScript and Flash navigation menus that appear when you hover are great for humans, but search engines don’t read JavaScript and Flash very well. A site map page with links to all your pages can help search engines (and visitors) find all your pages, particularly if you have a larger site.

Don’t neglect email as an important way to bring people to your website. Most email programs allow you to designate a “signature” to appear at the end of each message you send. While it requires a commitment of time, creating a monthly email publication is one of the most important promotion techniques. It could be a newsletter You have to go to a blog to read it, while an email newsletter appears in your inbox asking to be read.If you have a very small list, some of these services let you use their services free until you grow larger. You believe your customers will appreciate. This is a great way to keep in touch with your prospects, generate trust, develop brand awareness, and build future business. You should be aware of four types of social media: (1) blogs, (2) social networking sites, (3) social bookmarking sites, and (4) forums. These days many people search for local businesses on the Internet.

To make sure they find you, include on every page of your website the street address, zip code, phone number, and the five or 10 other local community place names your business serves.