Some search engines include this description below your hyperlinked title in the search results. Search engines expect that your first paragraph will contain the important keywords for the document — where most people write an introduction to the content of the page.

To emphasize it even more, the webpage you are linking to could have a page name with the keyword or key phrase, such as blue-widget.htm– another clue for the search engine.  Be sure to set up a free account and explore what they have to offer. Some content management systems and e-commerce catalogs produce dynamic, made-on-the-fly webpages, often recognizable by question marks in the URLs followed by long strings of numbers or letters. Overworked search engines sometimes have trouble parsing long URLs and may stop at the question mark, refusing to go farther. If you find the search engines aren’t indexing your interior pages, you might consider URL rewriting, a site map, or commercial solutions.

If you want to get subscribers to your email newsletter, you’ll need to work hard at it. Include a subscription form on every page of your website. You may  distribute your newsletter inexpensively using email marketing services such as: iContact, ConstantContact, and AWeber. If you have a very small list, some of these services let you use their services free until you grow larger. Promote sign-ups through free whitepapers, e-books, or other products. If you have a local business, ask customers to sign up for your email list. A transactional email is sent to an existing customer to initiate, remind, confirm, or thank the person.

Blogs are very popular, but don’t really replace email newsletters. You have to go to a blog to read it, while an email newsletter appears in your inbox asking to be read. Your own list of customers and site visitors who have given you permission to contact them will be your most productive list.